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The Visit Japan campaign, launched by the Koizumi administration in 2003 with the catchphrase 'Yokoso! Japan! ', was the country's first government-backed initiative to promote inbound tourism. For much of post-war period, Japan has been an exceptionally unattractive tourist destination for its population and GDP size.
The Japan National Tourism Organization, formerly known and still officially known in Japanese as the International Tourism Promotion Organization (国際観光振興機構, Kokusai Kankō Shinkō Kikō), JNTO, provides information about Japan to promote travel to and in the country.
The company was established as "Japan Tourist Bureau (ジャパンツーリストビューロー, Japan Tsūrisuto Byūrō)" in 1912, primarily serving foreign visitors to Japan. In 1941 the company was renamed as East Asian Travel Agent ( 東亜旅行社 , Tōa Ryokōsha ) , and in the following year changed its status from corporation to ...
Japan accepted the UNESCO World Heritage Convention on 30 June 1992. [3] There are 26 sites listed in Japan, with a further four sites on the tentative list. [3] Japan's first entries to the list took place in 1993, when four sites were inscribed. The most recent site, the Sado mine, was listed in 2024.
Japanese schoolchildren on class trips typically visit Tokyo Tower. Cultural offerings in Tokyo include both omnipresent Japanese pop culture and associated districts such as Shibuya and Harajuku, subcultural attractions such as Studio Ghibli anime center. Tokyo National Museum houses over a third of the National Treasures of Japan.
It was fairly popular, receiving about 550,000 visitors in 2008. By 2008, the building had deteriorated and a competition was held to design a new building, with Kengo Kuma being the winner. [ 8 ] The center was originally going to be 41.3 m (135 ft) tall, but the city's assembly raised concerns that it could disrupt the scenery around the ...
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