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2. Marketing automation in email campaigns - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation_in...

   Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.

3. Cirrus Insight - Wikipedia

   en.wikipedia.org/wiki/Cirrus_Insight

   Cirrus Insight is a customer relationship management (CRM) platform that integrates Salesforce with third-party services, including Gmail and Microsoft's Office 365. [3] [4] The application was the first on Salesforce's AppExchange application marketplace to integrate Gmail with Salesforce.com, and it was the top-ranked application on the site for five months in 2012.

4. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

5. Email tracking - Wikipedia

   en.wikipedia.org/wiki/Email_tracking

   Email tracking or email tracker is a method for monitoring whether the email message is read by the intended recipient. [1] Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date when an email is received or opened, as well as the IP address of the recipient.

6. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

7. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click, along with cost per impression (CPM) and cost per order, is used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running an advertisement campaign as low as possible while retaining set goals. [7]