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In 1944, the Lazy "S" became the official Lee back pocket. Buddy Lee dolls were a promotional item. In 1954, Lee expanded into casual wear. During the 1960s the company expanded to 81 countries and in 1969 was acquired by VF Corporation, becoming a brand. [4] Lee aired its first television advertisement, which promoted Lee western wear.
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Shorts would soon become more popular by the late 1960s as a result of the countercultural movement that defined the decade, and men and women started wearing jean shorts and other variants as the 1970s dawned. [6] It would become more common for men to wear shorts as casual wear in summer, but much less so in cooler seasons. [citation needed]
Lee wore a two-piece set that debuted just two days ago at Loewe’s Spring 2025 show in Paris. ... the actor’s toned midriff peeked through, before a pair of high-waisted shorts interrupted her ...
The 13MWZ style, short for the thirteenth version of men's western jeans with zipper, was introduced in 1947. [5] This model is still available and the company has since introduced several other lines that are more designated towards a specific group or demographic.
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