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  2. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The Jane Schaffer method is a formula for essay writing that is taught in some U.S. middle schools and high schools.Developed by a San Diego teacher named Jane Schaffer, who started offering training and a 45-day curriculum in 1995, it is intended to help students who struggle with structuring essays by providing a framework.

  3. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.

  4. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    The five-paragraph essay format has been criticized for its rigid structure, which some educators believe stifles creativity and critical thinking. Critics argue that it promotes a formulaic approach to writing, which can limit students' ability to express more complex ideas and develop their unique writing style.

  5. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    In the visual arts, an essay is a preliminary drawing or sketch that forms a basis for a final painting or sculpture, made as a test of the work's composition (this meaning of the term, like several of those following, comes from the word essay's meaning of "attempt" or "trial").

  6. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.

  7. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis .

  8. Writing process - Wikipedia

    en.wikipedia.org/wiki/Writing_process

    A writing process is a set of mental and physical steps that someone takes to create any type of text. Almost always, these activities require inscription equipment, either digital or physical: chisels, pencils, brushes, chalk, dyes, keyboards, touchscreens, etc.; each of these tools has unique affordances that influence writers' workflows. [1]

  9. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.

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