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  2. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. [1] The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question "why?" five times, each time directing the current "why" to the answer of the ...

  3. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    According to Inoslav Bešker, Professor of Philology at the University of Split in Croatia, the 5 Ws are rooted in the seven questions used in ancient Greece to communicate stories clearly: [9] Although long attributed to Hermagoras of Temnos , [ 10 ] in 2010, it was established that Aristotle 's Nicomachean Ethics is in fact the source of the ...

  4. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires.. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

  5. Four causes - Wikipedia

    en.wikipedia.org/wiki/Four_causes

    [5] [2] [4] In Physics II.3 and Metaphysics V.2, Aristotle holds that there are four kinds of answers to "why" questions: [2] [5] [6] Matter The material cause of a change or movement. This is the aspect of the change or movement that is determined by the material that composes the moving or changing things.

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    [3]: 14 In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016. [4] And research estimates for 2019's online advertising spend put it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion). [5]

  7. SQ3R - Wikipedia

    en.wikipedia.org/wiki/SQ3R

    This survey step typically only takes 35 minutes, but it provides an outline or framework for what will be presented. The reader should identify ideas and formulate questions about the content of the chapter. Question ("Q") Generate questions about the content of the reading. For example, convert headings and sub-headings into questions, and ...

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  9. 4–4–5 calendar - Wikipedia

    en.wikipedia.org/wiki/4–4–5_calendar

    The longer "month" may be set as the first (5–4–4), second (4–5–4), or third (4–4–5) unit. Its major advantage over a regular calendar is that each period is the same length and ends on the same day of the week, which is useful for planning manufacturing or work shifts.