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RSA Insurance Group Limited (trading as RSA, formerly RSA Insurance Group plc and Royal and Sun Alliance) is a British multinational general insurance company headquartered in London, England. RSA has major operations in the United Kingdom, Ireland, Scandinavia and Canada.
To strengthen its life business, Royal bought Lloyd’s Life in 1985 for £93 million, followed by the US life company Macabees in 1989. Like other financial institutions, in 1985 Royal started buying chains of estate agents, continuing right until the end of the housing boom; by October 1988 it had a controlling interest in 772 branches.
After the 1996 merged of Royal Insurance and Sun Alliance to form Royal and Sun Alliance, the Canadian company changed its name to the Royal and Sun Alliance Insurance Company of Canada. In 2008, Royal and Sun Alliance changed its brand name to RSA, at which time Western Assurance began operating as WA. [3]
Sun Alliance Group plc was a large insurance business with its main offices in the City of London and later Horsham. It was created in 1959 by the merger of Sun Insurance, founded in 1710, and Alliance Assurance founded in 1824. In 1996 Sun Alliance merged with Royal Insurance to form the Royal & Sun Alliance Insurance Group.
Within a month of opening, it wrote its first life assurance policy. In 1847, the company purchased the London, Edinburgh & Dublin Assurance Co. changing its name to Liverpool & London Fire and Life Assurance Co. Around then a London office was established. [2] [3] The 1850s and early 1860s was a period of expansion, first internationally then ...
In February 2008, it was announced that their parent company, Royal & Sun Alliance Insurance Group, would be rebranding to RSA Insurance Group. This however had no effect on any of their subsidiaries, including More Than. [5] In 2013, More Than updated their brand promise to 'Where You Mean More' and became an official partner of the RSPCA.
In 1992, Royal Insurance and SunAlliance merged to become Royal & SunAlliance. In 1994. SunAlliance purchased New Zealand's general insurance group Royal Insurance. In 2003, Royal & SunAlliance announced a change in organisational structure in Australia and New Zealand and changed its name to Promina. The name of the general insurance company ...
The company was initially promoted as a joint venture between Sundaram Finance, one of the most respected non-banking financial institutions (NBFCs) in India and Royal & SunAlliance Insurance plc, UK, one of the oldest general insurers in the UK. In July 2015, Sundaram Finance acquired the 26% equity holding from Royal & SunAlliance Insurance plc.