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Advertisement for women's fashion at McWhirters department store, Brisbane, Australia, 1941. Through the mid-1930s, the natural waistline was often accompanied by emphasis on an empire line. Short bolero jackets, capelets, and dresses cut with fitted midriffs or seams below the bust increased the focus on breadth at the shoulder.
Two other companies, Model and Fay-Miss, began to offer A, B, C, and D cups in the late 1930s. Catalog companies continued to use the designations Small, Medium, and Large through the 1940s. [21] [42] [43]: 101 Other innovations included the Warners' use of elastic, the adjustable strap, the sized cup, and padded bras for smaller-breasted women.
Underwire bras were first introduced to the market in the 1930s, however, it was forced to quit the market because the steel supply was restricted in the 1940s for WWII. Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s.
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The Marshall Field and Company Building is a National Historic Landmark retail building on State Street in Chicago, Illinois.Now housing Macy's State Street, the Beaux-Arts and Commercial style complex was designed by architect Daniel Burnham and built in two stages—north end in 1901–02 (including columned entrance) and south end in 1905–06.
Pages in category "1940s in Chicago" The following 21 pages are in this category, out of 21 total. This list may not reflect recent changes. 0–9.
Soft bras and sideboobs became popular over prominent cleavages. Soft bras consisted 30% of online retailer Net-a-Porter's bra sales by 2016. [234] "Leisurée", a line of soft brassières that was inspired by contemporary athleisure style, was launched in 2016 and grew 300% year-on-year over the next two years. [235]
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