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  2. Reach (advertising) - Wikipedia

    en.wikipedia.org/wiki/Reach_(advertising)

    Since reach is a time-dependent summary of aggregate audience behavior, reach figures are meaningless without a period associated with them: an example of a valid reach figure would be to state that "[example website] had a one-day reach of 1565 per million on 21 March 2004" (though unique users, an equivalent measure, would be a more typical ...

  3. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. [ 1 ] In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, [ 1 ] Meanwhile, engagement looks at how people interact with the ...

  4. The Power of 10: Rules for Developing Safety-Critical Code

    en.wikipedia.org/wiki/The_Power_of_10:_Rules_for...

    The ten rules are: [1] Avoid complex flow constructs, such as goto and recursion. All loops must have fixed bounds. This prevents runaway code. Avoid heap memory allocation. Restrict functions to a single printed page. Use a minimum of two runtime assertions per function. Restrict the scope of data to the smallest possible.

  5. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    For example, a service-based business could use these calculations: Recency = 10 – the number of months that have passed since the customer last purchased [ 2 ] Frequency = the maximum of "the number of purchases by the customer in the last 12 months (with a limit of 10)" and 1

  6. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [ 16 ] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to ...

  7. Minimum acceptable rate of return - Wikipedia

    en.wikipedia.org/wiki/Minimum_acceptable_rate_of...

    In business and for engineering economics in both industrial engineering and civil engineering practice, the minimum acceptable rate of return, often abbreviated MARR, or hurdle rate is the minimum rate of return on a project a manager or company is willing to accept before starting a project, given its risk and the opportunity cost of forgoing other projects. [1]

  8. Rules of engagement - Wikipedia

    en.wikipedia.org/wiki/Rules_of_engagement

    While many countries have their own rules of engagement documents, many others do not. There are two primary international rules of engagement manuals that are internationally available: NATO ROE Manual MC 362-1 (restricted to NATO and Partnership for Peace countries); and the San Remo Rules of Engagement Handbook, which is freely available to all on the International Institute of Humanitarian ...

  9. Reachability problem - Wikipedia

    en.wikipedia.org/wiki/Reachability_problem

    The reachability problem consists of attaining a final situation from an initial situation. Reachability is a fundamental problem which can be formulated as follows: Given a computational system with a set of allowed rules or transformations, decide whether a certain state of a system is reachable from a given initial state of the system.

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