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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Sources of information are commonly categorized as primary, secondary, or tertiary sources.In brief, a primary source is one close to the event with firsthand knowledge (for example, an eyewitness); a secondary source is at least one step removed (for example, a book about an event written by someone not involved in it); and a tertiary source is an encyclopaedia or textbook that provides a ...
In credibility theory, a branch of study in actuarial science, the Bühlmann model is a random effects model (or "variance components model" or hierarchical linear model) used to determine the appropriate premium for a group of insurance contracts. The model is named after Hans Bühlmann who first published a description in 1967.
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
The termcap (for "terminal capabilities") library was developed for BSD systems. It uses a database stored in the file /etc/termcap.This database consists of a series of records (each of which consists of one or more lines in the file, joined by backslash characters at the ends of each line that continues onto a following one) each of which represents the capabilities of a particular terminal.
CONFER allows the use of pseudonyms for items, responses, and messages, and participants can register in a conference under a pseudonym. Many conferences that allow pseudonymous comments ask participants to register under their own names to establish a legitimate tone for the conference, and help establish the credibility of the participants.
For example, nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.