Search results
Results from the WOW.Com Content Network
The Heart Truth is a campaign meant to raise awareness of the risk of heart disease in women. [1] The campaign is sponsored in the United States by the National Heart, Lung, and Blood Institute , an organization of the United States Department of Health and Human Services ; [ 1 ] a similar campaign is promoted in Canada by the Heart and Stroke ...
Non-traditional, unconventional and shocking campaigns are highly successful in obtaining media coverage and therefore brand awareness, albeit good or bad media attention. However, like most marketing strategies a bad campaign can backfire and damage profits and sales. [34]
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
International Overdose Awareness Day is the world's largest annual campaign to end overdose. Drug overdose has impacted every community throughout the nation, and the campaign focuses on raising ...
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...
This cause marketing campaign and partnership raised an unprecedented [4] $2.4 million, to become the most successful promotion [4] in the history of Chapters West of the March of Dimes, while providing hundreds of thousands of dollars in free publicity and stimulating a 2.2 million person attendance, a regional theme park record, for the ...
On May 7, 2018, Trump formally started the Be Best public awareness campaign, which focused on well-being for youth and advocated against cyberbullying and opioid abuse. [9] [10] She made the announcement in the White House Rose Garden, a space more typically used for major political announcements from the president. [11]
Red Ribbon Week is an alcohol, tobacco, smoking, and other drug and violence prevention awareness campaign observed annually in October in the United States. It began as a tribute to fallen DEA special agent Enrique Camerena in 1985.