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In order to sell under the Worx brand name, the company decided to employ direct response marketing including the use of infomercials. The Worx GT electric trimmer was the first Positec product to be sold using an infomercial in the United States in early 2007. By the end of that year, the company had sold 313,000 Worx GT units. [8] [10]
A fixed line style string trimmer head. A fixed-line string trimmer has a trimmer head that takes pre-cut line inserts. There is no wound spool of line in the trimmer head; the user instead feeds the pre-cut line in to the appropriate slots, making the trimmer easier to feed line into and troubleshoot than a bump feed system. [citation needed]