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Mega Bloks won a case at the EU's top court in 2010 against Lego's trademark registration of a red toy building brick. On September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark." [11] Best-Lock and Lego bricks compared.
Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. [17]
The Canadian manufacturer Mega Bloks was sued, Lego asserting that their use of the composite brick system of "studs and tubes" was an infringement of the trademarks held by Lego. On November 17, 2005, the Supreme Court of Canada upheld the right of Mega Bloks to continue selling the product in Canada. [31]
The toy company Tyco Toys produced such bricks for a time; other competitors include Mega Bloks and Best-Lock. These competitor products are typically "compatible" with Lego bricks, and are often marketed at a lower cost than Lego sets. One such competitor is Coko, manufactured by Chinese company Tianjin Coko Toy Co., Ltd.
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In 1986, a Duplo doll house with sliding doors was introduced. This included a Duplo people mother, father, and smaller child. In 1992, Duplo Toolo was introduced, which was a range of construction sets using screwdrivers and was aimed at children between the ages of three and six. [5] 1993 brought a grey rail train system with a stop-and-start ...
In fact, Mega Bloks has cornered a significant portion of the building blocks market (especially with Dragons, their former flagship line), prompting Lego to make its fuss in the first place. It would also be helpful to mention how Mega Bloks deviates from lego, going for more realism in their Dragons and Pyrates sets and less complex construction.
Lego bricks Two Lego Duplo bricks with a standard brick for comparison. The Lego Group's Duplo product line was introduced in 1969 and is a range of blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children.
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