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Dissemination can be powerful when adding rhetoric or other forms of persuasiveness to the speech. According to John Durham Peters, who wrote Communication as Dissemination, "making a public offering is perhaps the most basic of all communicative acts, but once the seeds are cast, their harvest is never assured...
Tie strengths can be broken down in to two categories, weak tie (not a lot of time invested into the relationship) and strong tie (large amount of time invested in the relationship). The next proposition is that the content of communication will be different depending on the tie strength, rather than by the channels of communication used.
However, media relations as a practice is part of the overall set of public relations skills and techniques used to disseminate information. "Media relations" refers to the relationship that a company or organization develops with journalists, whereas "public relations" extends that relationship beyond the media to the general public. [2]
In 2011 and 2012, the PRSA solicited crowd-supplied definitions for the term and allowed the public to vote on one of three finalists. The winning definition stated that: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13]
A strong, continued commitment to gender mainstreaming is one of the most effective means for the United Nations to support promotion of gender equality at all levels—in research, legislation, policy development and in activities on the ground, and to ensure that women as well as men can influence, participate in and benefit from development ...
Social media have introduced new difficulties into relationships. One way this has occurred is through catfishing. The term catfish refers to a person who uses a false online profile on a social media platform. Most commonly, a catfish communicates with another online profile to get them to fall in love with the false persona they created.
Included in the definition of absent ties, according to the American sociologist Mark Granovetter, are those relationships (or ties) without substantial significance, such as "nodding" relationships between people living on the same street, or the "tie", for example, to a frequent vendor one would buy from.
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