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British Knights was launched in 1983 as a casual shoe brand. In 1985, they introduced their first sneaker collection, and sales exploded. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance.
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In the 1920s, Gleason's son, George Gleason, coined the company's first slogan, "The best shoes anybody can buy." He also developed a series of "handsome lifestyle" advertisements and ran campaigns in high-profile magazines such as Vanity Fair and The Saturday Evening Post. Ads featured the Country Club Series, a line of golf shoes, which ...
It operates shoe stores throughout the United States under the brands Shoe Show, Shoe Dept., Shoe Dept. Encore, Shoebilee!, Burlington Shoes, and Shoe Show Mega. The company was founded in 1960 by Robert B. Tucker [2] and has more than 1150 locations. [3] It acquired Burlington Shoes in 1986, Altier Shoes in 1993 [4] and Shoebilee! in 2002. [5]
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