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Social factors include race, religion and degree of religiosity, social and economic class, educational level, regional characteristics, and gender. [1] The degree to which a person identifies with a political party influences voting behavior, [2] as does social identity. [3]
The sociological model of class voting is defined as emphasizing bottom-up analysis the top-down approach, which looks to parties as the primary mechanism of class voting. In model has its origin in the book The People’s Choice (1944), by Lazarsfeld, Berelson, and Gaudet-Erskine, the pivotal in the study of electoral sociology in the United ...
Despite that, people are expressing less trust in their government and others due to media use- therefore, social media directly affects trust in media use. It is proven that while reading newspapers, there is an increase in social trust, on the contrary,y, watching the news on television weakens trust in others and news sources. [ 20 ]
Short-term factors also affect voting behavior; the media and the impact of individual election issues are among these factors. These factors differ from the long-term factors as they are often short-lived. However, they can be just as crucial in modifying political orientation.
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
The Michigan model is a theory of voter choice, based primarily on sociological and party identification factors. Originally proposed by political scientists, beginning with an investigation of the 1952 Presidential election, [1] at the University of Michigan's Survey Research Centre.
Broadcast Media: Media influence in political socialization continues with both fictional and factual media sources. Adults have increased exposure to news and political information embedded in entertainment; fictional entertainment (mostly television) is the most common source of political information.
Cleavage theory accordingly argues that political cleavages predominantly determine a country's party system as well as the individual voting behavior of citizens, dividing them into voting blocs. [3] These blocs are distinguished by similar socio-economic characteristics, who vote and view the world in a similar way. It is distinct from other ...