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Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. It contains 60 calories per 150ml can.
Lemon-lime soft drinks are typically colourless; however, coloured varieties such as Limca are also available. Similar in appearance and flavor to the clear varieties of lemonade found in the UK and Australia, lemon-lime soft drinks are often packaged in green bottles to better distinguish them from soda water.
In 1993, Coca-Cola re-entered the market, and the three companies competed intensely. Later in the year, Coca-Cola bought the Parle-owned drinks Gold Spot, Limca and Thums Up for $60 million (equivalent to $100 million in 2024). When these were sold to Coca-Cola, Thums Up had a market share of 85 percent in India. [10]
It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums Up, Gold Spot and Limca. [3] As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India [4] and as of 2011, the company had a turnover of ₹ 3.5 billion (US$40 million). [5]
The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Exports sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for between ₹ 125 crore (about US$ 40 million) and ₹ 200 crore (about US$ 60 million).
Campa Cola was a drink created by the Pure Drinks Group, owned by Mohan Singh in the 1970s. Pure Drinks Group were the pioneer in the Indian soft drink industry when they introduced Coca-Cola into India in 1949 and were the sole manufacturer and distributor of Coca-Cola till the 1970s when the drink industry was nationalised for Indian interests .
Brand name soft drink products (or their parent brand or brand family) include: This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .
Maaza was launched in 1976 in India and was acquired by Coca-Cola in 1993 from Parle Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. The Union Beverages Factory, based in the UAE , began selling it as a franchisee in the Middle East and Africa in 1976.