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  2. Econophysics - Wikipedia

    en.wikipedia.org/wiki/Econophysics

    Basic tools of econophysics are probabilistic and statistical methods often taken from statistical physics.. Physics models that have been applied in economics include the kinetic theory of gas (called the kinetic exchange models of markets [7]), percolation models, chaotic models developed to study cardiac arrest, and models with self-organizing criticality as well as other models developed ...

  3. Ripple effect - Wikipedia

    en.wikipedia.org/wiki/Ripple_effect

    A diagram of the Ripple effect illustrating how the "Weinstein Scandal" led all the way to the rise of the Me Too movement.A ripple effect occurs when an initial disturbance to a system propagates outward to disturb an increasingly larger portion of the system, like ripples expanding across the water when an object is dropped into it.

  4. Societal marketing - Wikipedia

    en.wikipedia.org/wiki/Societal_marketing

    Instead, marketing activities should strive to benefit society's overall well-being. Marketing organisations that have embraced the societal marketing concept typically identify key stakeholder groups including: employees, customers, local communities, the wider public and government and consider the impact of their activities on all stakeholders.

  5. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    Such price distortions can have an adverse effect on market participant's welfare and reduce the efficiency of market outcomes. The relative level of organization and negotiating power of buyers and sellers also markedly affects the functioning of the market. Cabbage market by Václav Malý. Markets are a system and systems have structure.

  6. Consumerism - Wikipedia

    en.wikipedia.org/wiki/Consumerism

    Tim Kasser, in his book The High Price of Materialism, examines how the culture of consumerism and materialism affects our happiness and well-being. The book argues that people who value wealth and possessions more than other things tend to have lower levels of satisfaction, self-esteem, and intimacy, and higher levels of anxiety, depression ...

  7. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. [1] [2]

  8. History of marketing - Wikipedia

    en.wikipedia.org/wiki/History_of_marketing

    Marketing Systems: What is a marketing system and how does it work? Channels of distribution and aggregate systems, Consumer behaviour: How and why do consumers buy? organisational buyer and consumer buyer; Macro-marketing: How do marketing systems impact on society? Industries, channels, consumer movement, environmentalism

  9. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    It includes concepts such as demography, economy, natural forces, technology, politics, and culture. The purpose of analyzing the macro marketing environment is to understand the environment better and to adapt to the social environment and change through the marketing effort of the enterprise to achieve the goal of the enterprise marketing.