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In 2004, Lütke, along with his partners, Daniel Weinand and Scott Lake, launched Snowdevil, an online snowboard shop. [5] Lütke built a new e-commerce platform for the site, using Ruby on Rails . [ 18 ] [ 15 ] [ 19 ] Soon after, the Snowdevil founders shifted their focus from snowboards to e-commerce and launched Shopify in 2006.
Shopify was founded in 2006 by Tobias Lütke and Scott Lake after launching Snowdevil, an online store for snowboarding equipment, in 2004. [6] Dissatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own.
Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006. [1] [2] Ridestore AB is a privately held company based in Gothenburg, Sweden which serves Europe and North America under three brand names.
Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887. [1] They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES. [2] It is considered the second biggest snowboard company in the world. [3]
The company was founded by UnInc riders DCP (David Carrier-Porcheron), Romain De Marchi and JP Solberg after leaving Burton Snowboards. They created their own brand in collaboration with Nidecker . [ 3 ] [ 4 ] The new company established its name in the industry in a relatively short period of time.
K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. [1]
Monument Snowboards is a snowboard company based in the Mid-Atlantic founded in late 2001 by David Tran. It was first started as a house brand for Capitol Board Room (originally owned by Chad and Mike Ellis), a snowboard shop based in Virginia, then emerged into its own brand with a full team by 2003.
Mike Olson built his first snowboard in 1977, and by 1984 had dropped out of Pacific Lutheran University, to begin making snowboards full-time. [5] Mervin Manufacturing's headquarters were set up in an "old racehorse barn," where Olson worked for two years, paying rent by mowing the lawn and cleaning the gutters for the barn's owner.
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