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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt , A. & F. Pears initiated several innovations in sales and marketing.
Barratt was born in London. He married Mary Pears, the eldest daughter of Francis Pears, the head of A. & F. Pears. He consequently entered the firm in 1865, becoming his father-in-law's partner. Under his leadership, the company instituted a systematic method of advertising its distinctive soap, in which slogans and memorable images were combined.
It first appeared in the Graphic magazine for Christmas 1884 and made an immediate impact. [25] Soon there was a reference to it in "Poor Little Liza", a popular song by the minstrel showman Harry Hunter, with the chorus 'And as for poor Liz, poor little Liza,/ I regret to say,/ She got two cakes of Pears soap/ And washed herself away. [26]
In 1882, she became the poster-girl for Pears soap, and thus the first celebrity to endorse a commercial product. [1] [2] In 1881, Langtry became an actress and made her West End debut in the comedy She Stoops to Conquer, causing a sensation in London by becoming the first socialite to appear on stage. [3]
This list of notable actors from the United Kingdom includes performers in film, radio, stage and television This is a dynamic list and may never be able to satisfy particular standards for completeness.
A 1900 British ad for Pears soap. In London in the late 19th century Thomas J. Barratt was hailed as "the father of modern advertising". [10] [11] [12] Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. This budget ...
Robert Spear Hudson (6 December 1812 – 6 August 1884) was an English businessman who popularised dry soap powder. His company was very successful thanks to both an increasing demand for soap and his unprecedented levels of advertising. After his death, the company was taken over by his son, and was later purchased by Lever Brothers.
In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. [ 4 ] [ 5 ] In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product description which was either given to the customer or inserted ...