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Operations research (or operational research) is an interdisciplinary branch of applied mathematics and formal science that uses methods such as mathematical modeling, statistics, and algorithms to arrive at optimal or near optimal solutions to complex problems; Management science focuses on problems in the business world.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Misuse of statistics can be both inadvertent and intentional, and the book How to Lie with Statistics, [72] by Darrell Huff, outlines a range of considerations. In an attempt to shed light on the use and misuse of statistics, reviews of statistical techniques used in particular fields are conducted (e.g. Warne, Lazo, Ramos, and Ritter (2012)).
Jackknife (statistics) – redirects to Resampling (statistics) Jackson network; Jackson's theorem (queueing theory) Jadad scale; James–Stein estimator; Jarque–Bera test; Jeffreys prior; Jensen's inequality; Jensen–Shannon divergence; JMulTi – software; Johansen test; Johnson SU distribution; Joint probability distribution; Jonckheere's ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
This book was written before computer programmes were available, so it gives the detail needed to make the calculations manually.Cited in more than 1,381 publications between 1961 and 1975. [6] Importance: Influence. Biometry: The Principles and Practices of Statistics in Biological Research . Authors: Robert R. Sokal; F. J. Rohlf
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.