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It was the second largest equipment rental company as of 1994. [10] Ford Motor Company considered acquiring HERC in 2002 but opted not to. [11] In 2013, HERC's headquarters were moved from Park Ridge, New Jersey to Estero, Florida. [12] [13] The company generated over $1.5 billion in revenue in 2013, which was 14% of Hertz's total revenue. [14]
Hertz opened a heavy equipment rental division in 1965, the Hertz Equipment Rental Corporation, with its first location in Houston, Texas and headquarters in Park Ridge, New Jersey. [104] Herc Rentals became an independently publicly traded company called Herc Holdings Inc. on July 1, 2016. [105] The company is headquartered in Bonita Springs ...
Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation, along with other agencies including Hertz Rent A Car, Firefly Car Rental and Thrifty Car Rental. Dollar typically caters to ...
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Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1] It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2]