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NBA viewership has actually outpaced the decline in overall TV ratings, according to Sports Media Watch. Even if we were to accept that this viewership issue is not actually a linear TV issue ...
The 2017 NBA Finals featuring the same two teams was the most watched NBA Final series on ABC averaging an 11.3 rating / 22 share and 20.38 million viewers. Game 7 of the 2016 NBA Finals registered the network's highest rated and most watched NBA game with an average 15.8 rating / 29 share and 31.02 million viewers. [2]
The ratings are in for the 2023 NBA All-Star Game, and yikes. ... averaged a combined 2.2 rating and 4.59 million viewers. That's a significant decline from the 2022 edition of the game, which ...
Chart detailing NBA All-Star Game viewership since 2000 by rising @FOS star @colincsalao. The NBA is expecting to get a shot in the arm when All-Star Weekend airs on NBC and Peacock next season.
In a down economy, after losing $100 million [13] on the NBA in 2000–2001, NBC was projecting a $200-million loss in 2001–2002. [14] The NBA also saw its NBC ratings [15] for the regular season fall from 4.3 in 1999 to 3.0 in 2000.
As of 2014, 45 percent of its viewers were black, while 40 percent of viewers were white, making it the only top North American sport that does not have a white majority audience. [182] As of 2017, the NBA's popularity further declined among white Americans, who during the 2016–17 season, made up only 34% of the viewership. At the same time ...
Only the 2023 All-Star Game averaged less viewers (4.6 million) than the 4.7 million who tuned into this year's on TNT platforms. There was a 13 percent dip in viewership compared to 2024.
As one of the major sports leagues in North America, the National Basketball Association has a long history of partnership with television networks in the United States.The league signed a contract with DuMont in its 8th season (1953–54), marking the first year the NBA had a national television broadcaster.