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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon ...
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7-Eleven e-coupon from Taiwan. Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.
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At the date the coupon was due, the owner would detach the coupon and present it for payment (an act called "clipping the coupon"). [ 4 ] The certificate often also contained a document called a talon , which (when the original block of coupons had been used up) could be detached and presented in exchange for a block of further coupons.
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