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These failures of extension make consumers create a negative or new association relate to parent brand even brand family or to disturb and confuse the original brand identity and meaning. [ 28 ] In addition, Martinez and de Chernatony (2004) [ 29 ] classify the brand image in two types: the general brand image and the product brand image.
The marketing jargon for adding a product that is better quality than other products in the line is trading up or brand leveraging or up-market stretch. A line extension of lower quality is called trading down or down-market stretch. Trading down may reduce your brand equity by gaining short-term sales at the expense of long term sales. The ...
The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
3 Brand Equity section. 4 Brand Extension Failure. ... Brand extension. Add languages. Page contents not supported in other languages. Article;
The first two brands established were Raw and SmackDown, named after the respective weekly shows, Raw and SmackDown. ECW—a revival of the former promotion—served as the third brand from 2006 to 2010. The first brand extension then ended on August 29, 2011. [1] A relaunch of the brand extension as part "The New Era" went into effect on July ...
Stretch wrap or stretch film, sometimes known as pallet wrap, is a highly stretchable plastic film that is wrapped around items. The elastic recovery keeps the items tightly bound. The elastic recovery keeps the items tightly bound.
In the above definitions of engineering stress and strain, two behaviors of materials in tensile tests are ignored: the shrinking of section area; compounding development of elongation; True stress and true strain are defined differently than engineering stress and strain to account for these behaviors. They are given as
Applying the order-extension principle to a partial order in which every two elements are incomparable shows that (under this principle) every set can be linearly ordered. This assertion that every set can be linearly ordered is known as the ordering principle , OP, and is a weakening of the well-ordering theorem .