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In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
Sociology of sport, alternately referred to as sports sociology, is a sub-discipline of sociology which focuses on sports as social phenomena. It is an area of study concerned with the relationship between sociology and sports , and also various socio-cultural structures, patterns, and organizations or groups involved with sport.
Marxist cultural analysis is a form of cultural analysis and anti-capitalist cultural critique, which assumes the theory of cultural hegemony and from this specifically targets those aspects of culture that are profit driven and mass-produced under capitalism.
The theory of electronic colonialism extends the issue to global cultural issues and the impact of major multi-media conglomerates, ranging from Paramount, WarnerMedia, AT&T, Disney, News Corp, to Google and Microsoft with the focus on the hegemonic power of these mainly United States–based communication giants.
Nevertheless, earlier International communication theories have failed to develop models or research agendas that match the reality of the contemporary role of global communication [citation needed]. The old theories only explain part of the global picture and the theories of modernization, dependency, and cultural imperialism have failed to ...
Neo-Gramscianism is a critical theory approach to the study of international relations (IR) and the global political economy (GPE) that explores the interface of ideas, institutions and material capabilities as they shape the specific contours of the state formation. The theory is heavily influenced by the writings of Antonio Gramsci. [1]
In international relations, the concept of balancing derives from the balance of power theory, the most influential theory from the realist school of thought, which assumes that a formation of hegemony in a multistate system is unattainable since hegemony is perceived as a threat by other states, causing them to engage in balancing against a potential hegemon.