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Audience fragmentation describes the extent to which audiences are distributed across media offerings. Traditional outlets, such as broadcast networks , have long feared that technological and regulatory changes would increase competition and erode their audiences.
The fragmentation of audiences presented marketers with particular challenges. No longer were they able to communicate with mass markets via mass media; instead they needed to communicate with increasingly tightly defined market segments, using highly specialist media and communications disciplines.
Concentration of media ownership, also known as media consolidation or media convergence, is a process wherein fewer individuals or organizations control shares of the mass media. [1] Research in the 1990s and early 2000s suggested then-increasing levels of consolidation, with many media industries already highly concentrated where a few ...
His research specialises in marketing, new media and privacy. A 2005 New York Times Magazine article referred to him as “probably the reigning academic expert on media fragmentation." [2] In 2010, the New York Times called Turow “the ranking wise man on some thorny new-media and marketing topics." [3]
FILE - President Donald Trump stands in front of microphones as he speaks to members of the media on the South Lawn of the White House in Washington, Friday, Feb. 7, 2020, before boarding Marine One.
The introduction of advanced technology has guided media fragmentation, which allows consumers to view information on different platforms. [10] This has enabled the Internet to move towards a new digital media culture, allowing different forms of media such as email, websites and social media sites to converge.
The “spacing effect” refers to a phenomenon whereby learning, or the creation of a memory, occurs more effectively when information, or exposure to a stimulus, is spaced out.
The Dry January campaign was started in 2013 by Alcohol Change U.K., a charity focused on reducing alcohol harm. What are the health benefits of Dry January? While research on how quitting alcohol ...