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Related: Wally Amos, Founder of Famous Amos Cookies, Dies at 88 "I've been selling cookies for 40 years," Amos said in the episode. "And for a long time, I actually thought I was selling cookies.
Close-up of assorted Famous Amos cookies. However, by 1984, sales had started to slow and Amos began to sell parts of the business. [citation needed] In March 1985, Amos sold 51% interest to Bass Brothers Enterprises in an attempt to salvage the business. [5] That year, the company had lost $300,000 as revenues fell to $10 million.
Amos started the Famous Amos company in 1975 in Los Angeles. The company ran into financial trouble and Amos eventually lost ownership. The brand is now owned by the Kellogg Co.
Kellogg agreed to sell its Keebler and Famous Amos brands, as well as its fruit snacks business, to Ferrero for $1.3 billion.
Amos attending Mark Victor Hansen's MEGA Marketing Seminar in 2006. In 1975, a friend suggested to Amos that he set up a store to sell his cookies. In March of that year, the first Famous Amos cookie store opened in Los Angeles, California. [7] He started the business with the help of a $25,000 loan from Marvin Gaye and Helen Reddy. [4]
His muffin company, based in Shirley, N.Y., was originally founded as Uncle Noname Cookie Co. in 1992, a few years after Amos lost Famous Amos, which still widely uses his name on its products.
On March 10, 1975, when Wally Amos opened Famous Amos, a shop dedicated solely to selling cookies at the corner of Hollywood's Sunset Boulevard and Formosa Avenue, it was an improbable idea in an ...
Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly-baked-on-premises specialty cookies and brownies in the United States [3] and the largest retailer of soft-serve frozen yogurt in the country. [3]