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  2. Egosyntonicity - Wikipedia

    en.wikipedia.org/wiki/Egosyntonicity

    Egodystonic (or ego alien [1]) behaviors are the opposite, referring to thoughts and behaviors (dreams, compulsions, desires, etc.) that are conflicting or dissonant with the needs and goals of the ego, or further, in conflict with a person's ideal self-image.

  3. Opposite - Wikipedia

    en.wikipedia.org/wiki/Opposite

    The relationship between opposites is known as opposition. A member of a pair of opposites can generally be determined by the question What is the opposite of X ? The term antonym (and the related antonymy) is commonly taken to be synonymous with opposite, but antonym also has other more restricted meanings. Graded (or gradable) antonyms are ...

  4. Goal - Wikipedia

    en.wikipedia.org/wiki/Goal

    A goal or objective is an idea of the future or desired result that a person or a group of people envision, plan, and commit to achieve. [1]

  5. Heterogony of ends - Wikipedia

    en.wikipedia.org/wiki/Heterogony_of_ends

    The Heterogony of Ends formulates that an ongoing behavioral sequence must often be understood in terms of ever-shifting patterns of primary and secondary goals. Another example would be how cat chasing a mouse may suddenly find it necessary to compete with a partner, overcome an unexpected barrier, or avoid a danger.

  6. Antiphrasis - Wikipedia

    en.wikipedia.org/wiki/Antiphrasis

    Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1] Some authors treat and use antiphrasis just as irony, euphemism or litotes. [2] When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings ...

  7. Moving the goalposts - Wikipedia

    en.wikipedia.org/wiki/Moving_the_goalposts

    Moving the goalposts (or shifting the goalposts) is a metaphor, derived from goal-based sports such as football and hockey, that means to change the rule or criterion ("goal") of a process or competition while it is still in progress, in such a way that the new goal offers one side an advantage or disadvantage.

  8. Creative synthesis - Wikipedia

    en.wikipedia.org/wiki/Creative_synthesis

    A theory that is somewhat similar to this is the principle toward the development of opposites. This is the phenomena that occurs after a prolonged experience of one type, there becomes an increasing tendency to seek out the opposite experience A major manifestation of creative synthesis is the concept of heterogony of ends.

  9. Effort heuristic - Wikipedia

    en.wikipedia.org/wiki/Effort_heuristic

    While evaluating a goal, one is motivated to place more value on a goal that has required greater effort to achieve. [11] Axsom and Cooper (1985) suggested that if an objective or the way in which a goal is obtained is not initially attractive, an individual may later look to their own past behavior to determine their attitude towards that goal.