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Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset
Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. [4] They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity. [5] Some agencies also include market research and consumer focus group testing. [6] [7] [8]
BBS – Heinrich Baumgartner and Klaus Brand (Baumgartner Brand Schiltach) BEA Systems – Bill Coleman, Ed Scott, and Alfred Chuang; Bechtel – Warren A. Bechtel; Beckman Coulter – Arnold O. Beckman; Beck's – Heinrich Beck (1873) Beecham Group – Thomas Beecham; Behra – Jean Behra; Beiersdorf – Paul Carl Beiersdorf; Belk – William ...
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
Mars, owner of the Uncle Ben's brand, said in 2020 that protests over racial injustice meant "now is the right time to evolve the Uncle Ben's brand, including its visual brand identity."
Brand name soft drink products (or their parent brand or brand family) include: This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .
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