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The first trademark for Creed perfume was registered in 1979 in France. [12] Creed's marketing masterpiece, the fragrance Aventus (2010) has seen good commercial success. Erwin Creed stated that the popularity of Aventus enabled Creed to open its New York boutique location. [13]
Aventus is an example of a fruity-chypre fragrance, [4] featuring mainly citrus top notes and animalic base notes, like as oakmoss and musk.Olivier Creed has stated that, unlike the majority of perfume houses, the Creed brand focuses more on the base notes, rather than the top ones. [5]
Aventus: Creed: Olivier Creed [60] 2010 Bleu de Chanel: Chanel: Jacques Polge [61] 2010 Womanity: Thierry Mugler: 2010 1818 Signature: Brooks Brothers [62] 2010 Forbidden Affair: Anna Sui: Procter & Gamble [63] 2010 24 Gold: 24 [64] 2010 S by Shakira: Shakira (see List of celebrity-branded perfumes) Puig: 2011 1697 Frapin: Frapin: Bertrand ...
Jack Perfume by Richard E. Grant 2014–present [101] Jack - Covent Garden: 2015–present [102] Jack - Piccadilly '69: 2016–present [103] Jack Richmond: 2020–present [104] Kitten Fur Grumpy Cat: Grumpy Cat: Internet celebrity: Demeter Fragrances 2019–present Limited edition. Part of Demeter Fragrances' Kitten Fur line. [105] Daphne ...
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The Clive Christian perfume house was established in 1999, [2] when Clive Christian purchased the Crown Perfumery Company. The Crown Perfumery had been founded in 1872 and was granted the use of the royal crown by Queen Victoria, [3] but had come upon hard times, with declining profits and a fall in the quality of its products.
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