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Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...
The Social Media Disorder Scale (SMD) is a nine-item scale that was created to investigate addiction to social media and get to the heart of the issue. [119] This scale has been used in conjunction with multiple scales and does measure social media addiction. The SMD has been tested and has good reliability and validity.
In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products.
Note the "hubs" (large-degree nodes) in the scale-free diagram (on the right). Scale-free networks: A scale-free network is a network whose degree distribution follows a power law, at least asymptotically. In network theory a scale-free ideal network is a random network with a degree distribution that unravels the size distribution of social ...
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Decade Description 1970s–1980s The PLATO system (developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation) offers early forms of social media with Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowd-sourced online newspaper, and blog; and ...
The Marlowe–Crowne Social Desirability Scale (MC–SDS) is a 33-item self-report questionnaire that assesses whether or not respondents are concerned with social approval. The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias, which is considered one of the most common biases ...
The MLQ underwent a re-branding for its scales in 2015 with the justification of replacing the heavily academic scale names with terms that would be more widely and easily understood by those outside of academia, such as business leaders and consultants. [4] Recent academic research using the MLQ continue to use the original scale names. [17]