Search results
Results from the WOW.Com Content Network
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Zara (Spanish:) is a fast fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. [3] Zara sells clothing, accessories, beauty products and perfumes. [4] The head office is located at Arteixo in the province of A Coruña, Spain. [5] In 2020 alone, it launched over twenty new product lines.
The retail marketing mix or the 6 Ps of retailing. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence).
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
View history; General What links here; Related changes; Upload file; Special pages; Permanent link; Page information; ... Zara (clothing) Add languages ...
Shoppers pass a Zara clothing store, operated by Inditex SA, in Vigo, Spain, on Wednesday, April 26, 2023. Spain reports GDP figures on Friday. Photographer: Brais Lorenzo Couto/Bloomberg via ...
Science & Tech. Shopping
Inditex created Lefties in 1993; the name is taken from the term leftovers and it was created to sell old Zara clothing. [21] In 1995, Inditex purchased the remaining Massimo Dutti shares and began expanding the brand to include a women's line. [22] In 1998, Inditex launched the Bershka brand that was aimed at urban hip fashion. [23]