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An apology during a crisis response must follow ethical standards in context, sincerity, and truthfulness in a timely and voluntary manner. The content for the communication includes an offer to correct the offense, a request for forgiveness, an expression of regret and admission of full responsibility, as well as true account of the problem. [5]
At its best, an apology is an expression of sincere personal remorse for one's own actions, rather than a form of inflammatory rhetoric or empty emotional coercion. A non-apology apology, on the other hand, is seen as a way of qualifying, or even avoiding, a "real" apology, and may even be used as the opportunity for yet another veiled insult.
A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology, [1] [2] is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology. [3] It is common in politics and public relations. [3]
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These letters frequently begin with the salutation "Dear Colleague". The length of such correspondence varies, with a typical "Dear Colleague" running one to two pages. [7] "Dear Colleague" letters have also been used by a number of executive agencies, often to make statements on policy or to otherwise disseminate information. [8] [9] [10]
An Alabama man who told a police officer, “Get your ass out of the way” after he was ticketed during a traffic stop last year says he was ordered by a judge to either apologize to the officer ...
Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff. In a letter to employees, Starbucks Chairman and CEO Brian Niccol said the Seattle coffee ...
The earliest English use of apologia followed from the Greek sense "a speech in defense". Writing in the Renaissance period, Thomas More wrote his Apologye of Syr Thomas More, Knyght, made by him Anno 1533 after he had geuen over the office of Lord Chancellour of Englande.