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  2. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    For B2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable. [34] The American Customer Satisfaction Index (2012) found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which ...

  3. Automated telephone survey - Wikipedia

    en.wikipedia.org/wiki/Automated_telephone_survey

    Customer Satisfaction; Establish a comprehensive customer satisfaction survey system to get feedback about what they want and subsequently offer the better services. Academic Research; Educational institutions including colleges and universities rely on phone surveys to get the feedback from the students and parents. [4] Robo-Polling

  4. SERVQUAL - Wikipedia

    en.wikipedia.org/wiki/SERVQUAL

    Thus, service quality can be conceptualized as a simple equation: SQ = P − E. where; SQ is service quality P is the individual's perceptions of given service delivery E is the individual's expectations of a given service delivery. When customer expectations are greater than their perceptions of received delivery, service quality is deemed low.

  5. Customer satisfaction research - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction_research

    Many customer satisfaction studies are intentionally or unintentionally only descriptive in nature because they give a snapshot in time of customer attitudes. If the study instrument is administered to groups of customers periodically, then a descriptive picture of customer satisfaction through time can be developed ("tracking" or cohort study ...

  6. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    An example of this would be a milk package that is said to have ten percent more milk for the same price will result in customer satisfaction, but if it only contains six percent then the customer will feel misled and it will lead to dissatisfaction. Examples: In a car, acceleration. Time taken to resolve a customer's issue in a call center.

  7. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...

  8. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Service quality can be related to service potential (for example, worker's qualifications); service process (for example, the quickness of service) and service result (customer satisfaction). Individual service quality states the service quality of employees as distinct from the quality that the customers perceived. [6]

  9. American Customer Satisfaction Index - Wikipedia

    en.wikipedia.org/wiki/American_Customer...

    The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) based in Ann Arbor, Michigan .

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