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Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web.
FTD LLC [2] also known as Florists' Transworld Delivery, is a floral wire service, retailer, and wholesaler based in Downers Grove, Illinois, in the United States. FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient.
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The Rose Parade in Pasadena, California happens every year on New Year's Day. The first parade known as the “Battle of Flowers” [2] was initiated by naturalist and teacher of zoology, Charles Frederick Holder, who was the first to introduce the idea of the Tournament of Roses to the Valley Hunt Club. [3]
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In 1851 Butz Flowers opened its doors in New Castle, Pennsylvania, and is still operating today as one of the oldest floristry shops in the United States. Soon after, around 1900, the first flower shops started to open in The Netherlands. At that time the flower shops also had small greenhouses from which they sold their flowers.
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