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Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long ...
Authorization hold (also card authorization, preauthorization, or preauth) is a service offered by credit and debit card providers whereby the provider puts a hold of the amount approved by the cardholder, reducing the balance of available funds until the merchant clears the transaction (also called settlement), after the transaction is completed or aborted, or because the hold expires.
Test Card F. Off-air screen capture of BBC Test Card F, as seen on BBC1 between 17 February 1991 and 4 October 1997. Test Card F is a test card that was created by the BBC and used on television in the United Kingdom and in countries elsewhere in the world for more than four decades. Like other test cards, it was usually shown while no ...
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As seen on TV. " As seen on TV " is a generic phrase for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen on TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen ...