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Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold cheaply to increase the market for blades. [3] However, Gillette Safety Razor Company adopted the business model from its competitors ...
Dollar Shave Club, Inc. [2] is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. [3] It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. [4] [5]
A razor with its attached blade. With the razor and blades model, the razor would be inexpensive but the blades would come at a significant cost. The razor and blades business model [1] is a business model in which one item is sold at a low price (or given away) in order to increase sales of a complementary good, such as consumable supplies.
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