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The first Sportsman's Guide catalog was just one page, and it was delivered at the time of the opening of the hunting season in 1977. By 1992, The Guide was mailing eight outdoor gear and clothing catalogs annually, and by 2012, the number had risen to 63. [citation needed]
Delia's – founded in 1993 as a juniors' clothing catalog, Delia's (stylized as dELiA*s) expanded to more than 100 physical locations before cheaper competitors sent it to bankruptcy in 2014. [56] It was reopened in 2015 as an online retailer, but this was unsuccessful and has been licensed by online fashion company Dolls Kill since 2018.
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By 1912, Bean was selling the Bean Boot through a four-page mail-order catalog, and the boot remains a staple of the company's outdoor image. Defects in the initial design led to 90 percent of the original production run being returned: Bean honored his money-back guarantee, corrected the design, and continued selling them. [2]
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