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McVitie's (/ m ə k ˈ v ɪ t i z /) [1] is a British snack food brand owned by United Biscuits.The name is derived from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.
In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15] McVities also produce Hobnobs, Rich Tea, Penguins, Jacob's cream crackers, Carr's water biscuits, [16] Crawford's, [17] Meredith and Drew and go ahead!.
The factory today is known officially as McVitie's, but still known locally as Carr's. Carr's Flour Mills and the later established agricultural supplies and feeds businesses became Carr's Milling Industries plc, which is still based in Carlisle and now known as Carr's Group PLC.
The Conservative leader took a biscuit-themed swipe at the deputy prime minister as she referred to the boss of McVitie’s bakery products’ parent firm Pladis saying the case for investment in ...
In June 2003, McVitie's produced several "sub brands" or variations of the Penguin biscuit: Penguin Chukkas, Wing Dings, Flipper Dipper, Splatz and Mini Splatz. These variations were accompanied by a £5 million promotional campaign. [12] In January 2008, McVitie's also produced Penguin triple chocolate wafers. [13]
McVities insisted that the product was a cake, and produced a giant Jaffa Cake in court to illustrate its point. [18] The court discounted the expert evidence, as it went beyond the capacity of an ordinary purchaser. [19] The product was assessed on the following criteria: [20] [21] The product's name was regarded as a minor consideration.
The hospice business has undergone a dramatic transformation over the past decade, from a collection of small religious-affiliated entities into a booming mega industry dominated by companies seeking to reap big profits from the business of dying.