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McVitie's (/ m ə k ˈ v ɪ t i z /) [1] is a British snack food brand owned by United Biscuits.The name is derived from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.
William Macdonald founded Macdonald Biscuits in Glasgow in 1928. After seeing some biscuits from Antwerp he was inspired to create a chocolate covered biscuit with a chocolate cream sandwich in the centre. [1] They were first produced in 1932, and became a McVitie's product a few years after MacDonald was taken over by United Biscuits in 1965 ...
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland.
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.
Within 15 years of being founded, it had become Britain's largest baking business. [2] 1922 newspaper advertisement. Carr's business was both a mill and a bakery, an early example of vertical integration, and produced bread by night and biscuits by day. [3] The biscuits were loosely based on dry biscuits used on long voyages by sailors. [3]
First manufactured by McVitie's in 1892 to a secret recipe developed by Sir Alexander Grant, their digestive is the best-selling biscuit in the United Kingdom. [4] In 2009, the digestive was ranked the fourth most popular biscuit for " dunking " into tea among the British public, with the chocolate digestive (produced by McVitie's since 1925 ...
Abbey Crunch was a British biscuit brand produced by McVitie's. The tag line was "the original oat biscuit". The tag line was "the original oat biscuit". [ 1 ] [ 2 ]
In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits. [13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15]