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In addition, Jinro produces the Soksu brand of bottled water at a factory in Cheongwon. In 2006, the company was acquired by Hite, a popular beverage company whose main product is beer. Jinro soju is known by the brand name Chamisul (참이슬), which is the world's most popular liquor. Part of their marketing strategy is to use temperature ...
Soju (English pronunciation: / ˈ s oʊ dʒ uː /; Korean: 소주; Hanja: 燒酒) is a clear and colorless distilled alcoholic beverage, [1] [2] [3] traditionally made from rice, but later from other grains and has a flavor similar to vodka. [4]
A bottle of Chamisul Fresh. Chamisul (Korean: 참이슬; lit. dew) is a brand of soju manufactured by South Korean company HiteJinro. [1] It is the most popular brand of liquor in the world.
The Process. To come up with this ranking of the best soju flavors, I went to two liquor stores in Koreatown and grabbed a bottle of every single soju flavor available.I came back home with a ...
Although soju is often compared to vodka, it has a sweet taste due to added sugar. The drink is usually served in a shot glass. It has a smooth, clean taste, and pairs well with a variety of Korean dishes. Soju is generally inexpensive; a typical bottle costs about ₩1,800, less than US$1.65 (convenience store standards). [49]
Before the first fruit soju was released, standard soju was popular in Korea as an alcoholic drink for adults. However, some people found soju difficult to drink due to its high alcohol content and strong flavor. Its popularity declined because of Korean societal changes regarding work, which resulted in people not having enough time to drink. [1]
“A mixed drink with two measured shots of hard alcohol might come in one glass but is treated by the body as two standard drinks,” he said. “Same with a large glass of wine — that will ...
HiteJinro is a merger between two alcohol companies: Hite Brewery and Jinro. Hite Brewery was established in 1933 as a liquor company. Jinro was established in 1924 as the first Korean beer company. In 2006, Jinro was acquired by Hite, a popular beverage company. HiteJinro is the world's leading producer of Soju. HiteJinro manufactures many ...