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The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...
[1] [2] [4] [5] Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes. Public relations or publicity is information about a firm's products and services indirectly carried by a third party. This includes free publicity as well as paid efforts ...
Cumulative quantity discounts, also called accumulation discounts, are price reductions based on the quantity purchased over a set period of time. The seller's expectation is that they will impose an implied switching cost and thereby bond the purchaser to the seller.
In December 2024, Stanley initiated a product recall of 2.4 million cups after Stanley received 91 reports worldwide, including 16 in the US, of the travel mugs’ lids detaching during use, resulting in 38 burn injuries worldwide, including two burn injuries in the US with 11 consumers worldwide requiring medical attention. [49] [50] [51]
Wholesaling is selling goods in large quantities at a low unit price to retail merchants. The wholesaler will accept a slightly lower sales price for each unit, if the retailer will agree to purchase a much greater quantity of units, so the wholesaler can maximize profit. A wholesaler usually represents a factory where goods are produced.
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