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A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.
Go-to-market strategy; Global file usage. The following other wikis use this file: Usage on ca.wikipedia.org ... Microsoft Word - marketingPic.docx: Software used:
Microsoft implemented a new strategy for the software industry, providing a consistent user experience across all smartphones using the Windows Phone OS. It launched an alliance with Nokia in 2011 and Microsoft worked closely with the company to co-develop Windows Phone, [71] but remained partners with long-time Windows Mobile OEM HTC. [72]
"Embrace, extend, and extinguish" (EEE), [1] also known as "embrace, extend, and exterminate", [2] is a phrase that the U.S. Department of Justice found [3] was used internally by Microsoft [4] to describe its strategy for entering product categories involving widely used open standards, extending those standards with proprietary capabilities, and using the differences to strongly disadvantage ...
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Microsoft Gaming's strategy in the video game industry is characterized by a commitment to inclusivity and accessibility. [84] The company aims to reach a wider audience and meet different gaming preferences by publishing games on mobile, PC and Xbox platforms. [85] At the center of Microsoft Gaming's strategy is the Xbox Game Pass subscription ...
Craig James Mundie (born July 1, 1949) is an American businessperson. [1] In 1982, he co-founded Alliant Computer Systems, becoming CEO. [2] He was later Senior Advisor to the CEO at Microsoft, [3] after being Microsoft's Chief Research and Strategy Officer from 2006 to 2012. [4]
Marketing is a vast subject. "Go to market" is just a branch of marketing. It's the strategy one has to employ before entering the market. Hence "Go to market" needs a different page - Chiragpinjar 09:59, 4 March 2014 (UTC) "Go-To-Market" is the method used to deliver product to the customer.