Search results
Results from the WOW.Com Content Network
Variety seeking or variety-seeking buying behavior describes consumers' desire to search for ... "A dynamic attribute satiation model of variety-seeking behavior ...
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
For changing pace, people will shift purchasing behavior for familiar objects such as stores to access stimulation — this action named as variety seeking. Acquiring from purchasing behavior, the suboptimal level of stimulation leads customers to feel tedious after they simplify their decision procedure. As a result, they tend to enhance the ...
Major alcohol companies have been bracing for a culture shift favoring nonalcoholic options. Consumers under 30 tend to buy less alcohol and drink less often.
A July 26 article published by 'Variety' alleged inappropriate behavior by the director towards female extras Francis Ford Coppola Sues Variety for $15 Million Over Story About His Behavior on ...
To attempt to persuade these consumers into habitual buying behavior, marketers will try to dominate shelf space, cut prices, or introduce new products. [5] If a low-involvement consumer continues to use variety-seeking behavior, brand loyalty is unlikely to be established.
For example, if you call your cat's name and give him a treat the moment he starts grooming, you don’t want your cat to accidentally associate the unwanted behavior with the reward and think ...