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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for ... "A dynamic attribute satiation model of variety-seeking behavior ...
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
For changing pace, people will shift purchasing behavior for familiar objects such as stores to access stimulation — this action named as variety seeking. Acquiring from purchasing behavior, the suboptimal level of stimulation leads customers to feel tedious after they simplify their decision procedure. As a result, they tend to enhance the ...
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In the last 10 to 15 years, the fashion industry and, consequently, our buying habits and relationship to clothes, has gone through rapid transformation, says Tom Crisp, the sustainable fashion MA ...
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
People didn't just fill their plates this Thanksgiving weekend -- data shows they also filled their online shopping carts. Black Friday online shopping this year set a new high, reaching $10.8 ...