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The watches were priced at $34.95, and all were sold at the event. [1] After a $20 million advertising campaign featuring toughness tests performed on the watch, the Triathlon became a success. In 1986, Timex acquired the rights to the Ironman name, and developed the Ironman Triathlon watch based on the 1984 Timex Triathlon watch.
The watch had a small lens at the top of its face used for data transmission by visible light. [5] [21] Data was transmitted from the CRT of the computer through a series of pulsating horizontal bars, [22] [23] that were focused by the lens and written to the watch EEPROM memory through an optoelectronic transducer operating in the visible light spectrum and employing optical scanning technology.
In 1994, Timex acquired the Nautica Watches license and introduced Timex Data Link. The Data Link PDA-type watch could receive contact and scheduling information from a sequence in a computer monitor's light using software developed with Microsoft. [34] They introduced the Timex Expedition brand in 1997, designed for rugged outdoor sports.
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The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
Indiglo is a product feature on watches marketed by Timex, incorporating an electroluminescent panel as a backlight for even illumination of the watch dial. The brand is owned by Indiglo Corporation, which is in turn solely owned by Timex, and the name derives from the word indigo , as the original watches featuring the technology emitted a ...
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