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JD.com started the e-book selling business online on 20 February 2012, and provided customers with more than 80,000 electronic books. JD.com also offered discounts to the buyers, this situation was the unfoldment of a new round of price war. [62] On 17 April 2013, most of the e-books on Dangdang's website were free for users to download.
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The shoppers benefit by paying less, and the business benefits by selling multiple items at once. The tuángòu phenomenon has been most successful in China, where buyers have leveraged the power of group buying, which has led to English language media, such as msn.com , profiling the tuángòu buying process.
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Cards may be issued as part of a loyalty program, offering discounts to existing customers to ensure their continuing custom; they may be offered free of charge, offering a modest discount with the intention of persuading purchasers to patronise participating shops; or they may be sold to members, offering larger discounts—for example, the tastecard offers 50% discounts at many restaurants ...
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