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In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
The BTL model is identical to Thurstone's model if the simple logistic function is used. Thurstone used the normal distribution in applications of the model. The simple logistic function varies by less than 0.01 from the cumulative normal ogive across the range, given an arbitrary scale factor.
That is, the scale represents how heavy people perceive the objects to be based on the comparisons. Although Thurstone referred to it as a law, as stated above, in terms of modern psychometric theory the 'law' of comparative judgment is more aptly described as a measurement model. It represents a general theoretical model which, applied in a ...
A Thurstonian model is a stochastic transitivity model with latent variables for describing the mapping of some continuous scale onto discrete, possibly ordered categories of response. In the model, each of these categories of response corresponds to a latent variable whose value is drawn from a normal distribution , independently of the other ...
The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items. The bipolar adjective pairs can be used for a wide variety of subjects, and as such the scale is called by some "the ever ready battery" of the attitude researcher. [14]
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Louis Leon Thurstone (May 29, 1887 – September 29, 1955) [1] was an American pioneer in the fields of psychometrics and psychophysics.He conceived the approach to measurement known as the law of comparative judgment, and is well known for his contributions to factor analysis.
The videos begin with both people saying, “We listen and we don’t judge” in unison. Many creators, however, seem to struggle with the not judging part, responding with shocked faces and open ...