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  2. Why Apple's digital ad business is gaining an edge over ... - AOL

    www.aol.com/finance/why-apples-digital-ad...

    ATT hammered the ad models of ad-dependent companies like Snap and Facebook-owner Meta , while Apple's ad business has successfully grown its adoption to hit 94.8% year-over-year.

  3. Inside 'Project Black Walnut' that sheds light on how Google ...

    www.aol.com/inside-project-black-walnut-sheds...

    Right now, most of the money Apple says it gets from "ads" is really money it gets from Google, which pays Apple upward of $20 billion a year to make Google's search engine the default on Apple's ...

  4. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM played by David Graham.

  5. iAd - Wikipedia

    en.wikipedia.org/wiki/IAd

    January 2016 - Apple announced the iAd App Network (not iAd, just the advertise-your-app component) will be discontinued as of June 30, 2016. Apple disbands the iAd sales team. [8] [9] [10] June 2016 - The iAd App Network, an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, officially shut down. [11]

  6. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...

  7. YouTube will start showing ads – even when not watching videos

    www.aol.com/youtube-start-showing-ads-even...

    YouTube will start showing ads to users – even when they’re not actually watching videos. The “pause ads” will show when viewers stop in the middle of a video, the company said.

  8. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

  9. AdMob - Wikipedia

    en.wikipedia.org/wiki/AdMob

    [7] [8] Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google. [9] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications.