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As a result, this retail sector went into decline in the 1980s. As big box stores and internet shopping became increasingly popular in the 1990s, the decline of the catalog merchant business accelerated. Many companies in recent years have moved away from relying solely on catalog sales, augmenting them with online sales or direct retail.
In addition to its namesake Swiss Colony brand, Colony Brands, Inc. operates catalog businesses under numerous names. In August 2008, a Swiss Colony subsidiary purchased the assets of bankrupt retailer Direct Marketing Services Inc., giving Swiss Colony control of DMSI's direct-mail brands: Montgomery Ward (general merchandise)
February 15, 2014, Heartland acquired Merchant Software Corp. (Liquor POS), a provider of POS systems to the liquor retail vertical. April 10, 2014 – Heartland acquired MCS Software, a provider of school foodservice point-of-sale (POS), back office and online payment for more than 4,000 K-12 schools nationwide.
The first color catalog was produced in 1989, continuing to depict products with illustrations rather than photos. Within the first year, the J. Peterman Company made $300,000 in sales on media ad space. In 1989, the company made $4.8 million in sales, and concluded its first deal with Hambro America.
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